Fashion PR 101: So, What Do Fashion Publicists Do?

By Brooke Moreland

Image via WENN

I am obsessed with Kell on Earth. This week marks the season finale of what I consider to be one of the best shows on Bravo, and I’m a little bummed. The draw I feel to the show is a strange one. Most of the characters are total bitches. The sunken-eyed underlings work long hours under crazy of pressure and endure endless verbal abuse. Yet I continue to be impressed and fascinated with Kelly Cutrone and respect what she had done with her business.

My fascination with this show really has opened my eyes to the reality of a business I never knew much about: Fashion PR. It’s an industry I really did not know a lot about. What exactly do people in Fashion PR do? Could it really be as crazy as the ladies and gents at People’s Revolution make it seem? Is it fun? So I decided to interview Lindsey Green, Director of Communications for Jill Stuart, to help me clear some of this stuff up.

What exactly does a fashion publicist do all day?

I’m the Director of Communications which is PR but also covers more. Basically all operations regarding name, the brand, press, image, magazine credits, you name it- all goes through me. It’s my job to make sure our company’s image is presented in the best way possible. Fashion is a big world and it can be hard to control. You do spend time putting out fires, but mostly I spend my days focusing on gaining exposure for our line, whether is communicating with editors and seeing what styles they need for upcoming shoots, talking to celeb stylists and coordinating which looks would be great for their clients, setting up photo shoots and interviews and generally handling all business Jill Stuart related.

How did you get into this line of work? Is there any way to train for it, or is it mostly on-the-job learning stuff?

I got into fashion pretty randomly. I didn’t go to fashion school or have aspirations to be in the fashion world. I have a very business-oriented mind and I came here after working in restaurants and hotels and doing a little film. I was always very interested in style and fashion personally and decided to take the leap and I took an internship at Jill Stuart during fashion week a few years ago. It was one of the toughest weeks of my life coming in three days before a show knowing zero about the industry, but it was the best thing I’ve ever done. It was like getting a four year degree in four and a half days. I was brought on as an assistant where I assisted the former Director of Communications for a while and then took over the position when she moved on. It was all on the job training. Jill was there every step of the way to guide me as well, which has made all the difference. We’re a great team. I think the only way to train for this kind of position or to find out if it’s for you is to just jump in and fearlessly do it. I think on the job training and internships are the best tools for learning the fashion business. You can’t be taught any of this in a classroom.

Is your job a glamorous one? Do you have to go out to parties and mingle for work? Is that fun, or is work always work?

There are certainly glamorous aspects to any fashion job but it’s not the kind of glamour people perceive when they see movies or watch reality TV. It’s tough, hard work with long hours, lots of details and responsibilities. Going out to events is often a part of my job. Sometimes it’s really exciting as there’s so many great things going on in the fashion world, but obviously some nights you’ve been working all day and it can be tough to then go out. I find the experience really fun and I feel really fortunate to be able to be a part of it. Who’s going to complain about free cocktails and mingling with interesting people? I’m not.

What advice would you give to someone who is interested in a career change to PR?

I would recommend that they try to get a little bit of on the job experience if possible. Maybe an internship during fashion week. Fashion week is the best time to test your ability to handle the pressure, the hours and all the many details that come with the job. It’s fast paced and you have to keep up. If you can cut it during fashion week, you can survive in the industry.

Can you explain the different types of fashion PR?

There are a few different types. What I do is called “In House PR” meaning I just work in house for one brand. I love this because it gives me the ability to really connect with our line and have a relationship with editors, stylists, our design team etc as the face of the brand. They can all come to me and they know me. I’ve been with Jill for over two years and we’re like a family. I absolutely love it. Working in house also means you take care of many day to day things and also have a lot more business thrown your way than just PR. Fashion is, after all, a business and being inside a house you gain that exposure in huge levels. Then there’s Agency PR. We work with a fantastic Agency, Alison Brod PR. They rep lots of different brands, yet somehow manage to make us feel like we’re their only client, which is the trick to running a good agency operation. Alison is never out of reach to me, we talk almost daily, I also have constant communication with her VP of fashion. Agency PR gives you the very face paced experience of working with LOTS of difference brands. There’s more pitching stories, more events to work and set up and plan for, lots of clients to juggle and different personalities to navigate. ABPR helps me handle almost all the details of our show such as our invites, seating chart (that’s a big one, and I love them for it!) making sure the celebrities coming have everything they need, they set up backstage interviews and requests for me to approve. We still over see everything, but they are there to make sure it goes exactly to our liking. I think to be great in Fashion PR it’s vital to have some experience working at both an Agency and In house. For someone just starting out an agency job can be ideal. You get so much exposure and you learn quickly, because you have to.

Do you feel pressure to dress well for your job?

For important meetings and events, of course I want to look great. I was a fan of Jill Stuart clothing before I came here, so I wear our line constantly. However day to day in the office, I’m a pretty casual gal. You’ll find me most days in a plaid button down and jeans and during the college football season, you’ll see in my Florida Gators T-shirt every Friday. Go Gators!

What are some of the perks of working in your business?

It’s a lot of fun working in fashion. It’s one of the few businesses that’s 100 percent business and also 100 percent creative, which makes it very special. Obviously I love being able to get clothes, I wear our brand literally all the time, and being that I love the designs, that’s my favorite perk! Also, being able to go to events, meet people, make connections. It’s just an all around great industry to be a part of.

Is there money to be made in this line of work?

There can be, but like any job not at first. For those of us on the PR and business side, if you’re good at what you do, the possibility to be paid well is pretty high. It definitely takes time. Starting salaries in fashion, like most creative industries are low and you have to pay your dues, but there’s light at the end of the tunnel if you work hard and put yourself in a position to succeed.

If someone wants to be a fashion designer, is it helpful at all for them to her their start working in PR?

I personally don’t think so. I think if you want to be a designer, be a designer. Take a design internship or wait for the right opportunity. For designers it’s vital they know how PR works so if you can be a part of a company where you can closely observe PR, small companies such as Jill are perfect for this, that’s ideal. PR is great to make connections if you’re a designer, but I find those who really want to design and have that creative mind aren’t happy for long before they are longing to be a part of the design team. So if you’re a designer, stick with it and really fight to get into the design department.

Have you seen the Bravo show Kell on Earth? Do you think it accurately portrays the industry? Do you like it? Is everyone really as stressed out as the employees of People’s Revolution? Is it really that miserable? (I’m obsessed with this show and really curious about other people’s take on it.)

Um yes and I LOVE IT! First off, Kelly Cutrone is one of the best in industry and with good reason. She trusts her employees with immense responsibilities because she’s kept her firm small and intimate, which for clients is ideal, this is why people flock to that firm for representation. Is it that miserable during fashion week…it can be, but at the same time you still enjoy it, if you can’t enjoy it even in the stressful times, then it’s not the right industry for you. I love watching the show because even though my situation at Jill is very different, I can still relate to it. Obviously on reality TV the drama is going to be played up and the stress is going to be played up, but fashion is a high stress industry and if you can’t handle that pressure then you’re not going to succeed. This, as I like to say, is a world for the tough.

Style Savvy

Style Savvy, known in the PAL region as Nintendo presents: Style Boutique and in Japan as Wagamama Fashion: Girls Mode(わがままファッション ガールズモード^?), is a fashion video game developed by syn Sophia and published by Nintendo. It was released for the Nintendo DS on October 23, 2008 in Japan,^[1] on October 23, 2009 in Europe,^[2] and November 2, 2009 in North America.^[3]The game is followed up by a sequel for the Nintendo 3DS called Style Savvy: Trendsetters.

Contents   [hide]  1 Gameplay 2 Locations 3 Characters 4 References 5 External links

Gameplay [edit]

Style Savvy is played by holding the DS sideways, and the game utilizes the clock and date settings on the system. There are 8 locations where the player can buy clothes, accessories, change hair styles, change outfits, and work on their shop by managing items, making ads, and more. In the contest they can compete and stand a chance to win a rare item.

Using the DS Wireless play, players can also visit other players' shops, trade flyers after the Ads and Flyers option is unlocked, or take part in the contest with up to 3 players. The Nintendo Wi-Fi Connection allow players to open their own shop and let other people visit it. They can even download items not available during gameplay.

Locations [edit]

The game contains 8+ locations, which the player can visit for various things.

MY APARTMENT The user's apartment where clothes, hair and make-up can be changed. It's also possible to edit their profile information.

MY SHOP The shop that the user owns and where the clothing bought in the exhibition hall is sold.

STRATA Grace's shop, where you work for Grace as an intern at the beginning of the game. After moving to a store of their own, players can still visit Strata for advice.

DIDI'S HAIR SALON New hair styles and colors can be picked from a catalog. There are magazines to read as well.

OLIVIA'S BEAUTICIAN Users can buy make-up for the player character, i.e. mascara, eyeshadow, colored contact lenses and lipstick.

CONTEST HALL Where the player will enter various contests belonging to a specific rank and earn prizes from the rare brand Masquerade. Roccoco hosts all the fashion contests where the player will compete with other shop owners. Special mentions are given to the runner-up. In Platinum Contest players will verse Grace from Strata. Wireless contests can be held here as well.

Beginner Cowgirl Outfit - Hat, Jacket, Skirt, Scarf, Boots
Bronze Cat Outfit - Ears, Pannier Skirt, Cat Shirt, Cat Paws, Cat feet
Silver Maid Outfit - Blouse, Head-dress, Skirt
Gold Alice Outfit - Pannier Skirt, Blouse, Alice Bow (The Alice Bow only available from the exhibition store)
Platinum Princess Outfit - Rose Princess Shirt, Skirt, Shoes, Tiara
NATURE OF A MAN TIER Outfits may vary on month and season, such as the Ninja Girl Outfit and Magic Girl Outfit. The player also receives a crown for her character, symbolizing that she is the Queen of the Fashion World.

DOMINIC'S MANSION Upgrades for the shop are available at the mansion. Eunice, Godfrey and Dominic are there to assist the player.

BUYERS CENTER The shop stock can be bought from different brands. Each day a different special offer is sold by a brand as a one-off. Sunday is a preview event day, where stock from the next season can be bought. The stock is only delivered to the player's shop after Sunday. ALVARADO - frequent in the morning AZ-USA - frequent at noon APRIL BONBON - frequent mostly all hours CAPSULE - frequent late nights consist of fashions from the 1970 time period PENBRIDGE - frequent at late afternoon DAZIES - frequent mostly all hours GXS - not very frequent MARBLE LILY - frequent mornings and late pm consist of pretty lolita styles RAVEN CANDLE - not very frequent consist of gothic lolita styles PURE CLOTH - day depending TERRA - frequent morning SONATA - frequent on Mondays MASQUERADE - RARE - FREQUENT 1 DAY A WEEK consists of costumes

Characters [edit]

• Dominic - The owner of the character's shop. He is the only male character along with Godfrey. He is rich and is able to upgrade the player's shop.

• Grace - Is the players employer at the start of the game and work with her in Dominic's shop ("Strata"). Once the player owns their own boutique she is able to give you advice.

• Renee - An employee at the start of the game in Strata, she later works in the player's boutique.

• Libby - Photographer/paparazzi. She'll take pictures of your character after winning a fashion contest or when on an outing.

• Roccoco - At the top of the fashion ladder, she also hosts the fashion contests

• Felicity - Editor of the nuances magazine. Interviews your character when you win a fashion contest (only once a month).

• Eunice - Dominic's maid. She will visit your shop if you wear the exact clothes she does.

• Didi - Owns the hair salon and is able to change your character's hair. Will visit your shop and wear the outfit in her salon.

• Olivia - Owns the beauty salon. You can buy makeup and get your eyebrows changed. Will visit your shop and wear the outfit in her salon.

References [edit]

1. ^ "わがままファッション ガールズモード" [Wagamama Fashion: Girls Mode] (in Japanese). syn Sophia. Retrieved 8 November 2009.
2. ^ "In shops now: Nintendo presents: Style Boutique". Nintendo of Europe. 23 October 2009. Retrieved 8 November 2009.
3. ^ "New Nintendo DS Game Helps You Put Some Style in Your Stylus". Nintendo of America. 2 November 2009. Retrieved 8 November 2009.

External links [edit]

• Style Savvy website
• Style Boutique at Nintendo.co.uk
• (Japanese) Wagamama Fashion: Girls Mode at Nintendo.co.jp

Fashion show

A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The two most influential fashion weeks are Paris Fashion Week and New York Fashion Week, which are both semiannual events.

In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. Occasionally, fashion shows take the form of installations, where the models are static, standing or sitting in a constructed environment. The order in which each model walks out wearing a specific outfit is usually planned in accordance to the statement that the designer wants to make about his or her collection. It is then up to the audience to not only try to understand what the designer is trying to say by the way the collection is being presented, but to also visually deconstruct each outfit and try to appreciate the detail and craftsmanship of every single piece. A wide range of contemporary designers tend to produce their shows as theatrical productions with elaborate sets and added elements such as live music or a variety of technological components like holograms, for example.

Contents   [hide]  1 History 2 See also 3 References 4 External links

[edit]History

Because "the topic of fashion shows remains to find its historian",^[1] the earliest history of fashion shows remains obscure.

In the 1800s, "fashion parades" periodically took place in Paris couture salons.^[2]

American retailers imported the concept of the fashion show in the early 1900s.^[2] The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers.^[2] By 1910, large department stores such as Wanamaker's in New York City andPhiladelphia were also staging fashion shows.^[2] These events showed couture gowns from Paris or the store's copies of them; they aimed to demonstrate the owners' good taste and capture the attention of female shoppers.^[2]

By the 1920s, retailers across the United States held fashion shows.^[2] Often, these shows were theatrical, presented with narratives, and organized around a theme (e.g. Parisian, Chinese, or Russian).^[2] These shows enjoyed huge popularity through mid-century, sometimes attracting thousands of customers and gawkers.^[2]

In the 1970s and 1980s, American designers began to hold their own fashion shows in private spaces apart from such retailers.^[2] In the early 1990s, however, many in the fashion world began to rethink this strategy.^[2] After several mishaps during shows in small, unsafe locations, "[t]he general sentiment was, 'We love fashion but we don't want to die for it,'" recalls Fern Mallis, then executive director of theCouncil of Fashion Designers of America.^[2] In response to these shows, the New York shows were centralized in Bryant Park duringfashion week in late 1993.^[2] Lately from the 2000 to today, fashion shows are usually also filmed and appear on specially assigned television channels or even in documentaries.^[3]

[edit]See also

• Fashion
• Fashion week
• List of fashion events

[edit]References

1. ^ Valerie Steele, chief curator and director of the Museum at the Fashion Institute of Technology, quoted in Fortini, Amanda. How the Runway Took Off: A Brief History of the Fashion Show. Slate Magazine (Feb. 8, 2006).
2. ^ ^{a b c d e f g h i j k l} Fortini, Amanda. How the Runway Took Off: A Brief History of the Fashion Show. Slate Magazine (Feb. 8, 2006).
3. ^ Bible Black, a documentary on a fashion show held by Andrew Mackenzie Urban.dk, 13.11.2008, artikel-id: e14a0053 (Nov. 11, 2008).

[edit]External links

• Upcoming Fashion Weeks 2012

FashionTV

FashionTV is an international fashion and lifestyle broadcasting television channel. Founded in France in 1997 by its Polish-born president Michel Adam Lisowski, FashionTV is the only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style and has become one of the most widely-distributed satellite channels in the world: 31 satellite and 2,000 cable systems, with a total of 500 million households in 193 countries across the five continents.

Today, FashionTV is a multi-media platform offering the most comprehensive and fastest review of global fashion and is independently owned and operated from the headquarters in Paris, London and Vienna.

Contents   [hide]  1 Other Regions 1.1 South Africa 1.2 Australia 1.3 Asia 1.4 Belgium 1.5 Brazil 1.6 Czech Republic & Slovakia 1.7 Italy 1.8 Israel 1.9 The Arab World 1.10 New Zealand 1.11 North America 1.12 Pakistan 1.13 Portugal 1.14 Philippines 1.15 Qatar 1.16 Serbia / Southeastern Europe 1.17 United Kingdom 1.18 United States 1.19 Thailand 1.20 Turkey 2 Defunct channels 2.1 Latin America 3 Other FashionTV Channels 3.1 F MEN: FashionTV Men's Channel 4 FashionTV HD 5 FashionTV.com 6 f.Mobile 7 f.Diamond 8 Competitors 9 References 10 External links

Other Regions [edit]

South Africa [edit]

In South Africa, FashionTV is available on DStv, channel 184 and on the newly launched TopTV.

Australia [edit]

In Australia, the channel was available on the Foxtel Digital Subscription Television and Austar channel 123 and the MidnightHotprogramme was sometimes seen on channel 955. As of February 26, 2012, Foxtel and Austar no longer offer FashionTV,^[1] however it will still be offered by IPTV service FetchTV.^[2] It was originally reported the dropping of the channel was due to it being liquidated, but in actuality the original franchisee (FTV Oceania Pty. Ltd) was liquidated in July 2011 and that FashionTV International took back control of all the activities in Australia back then and will remain indefinitely - with the reason the channel was dropped from Foxtel and Austar being unknown.^[3]

Asia [edit]

In Asia, the channel is seen live via satellite, free-to-air on AsiaSat 3s. It is seen all over Asia in Nepal, India, Pakistan, Vietnam,Singapore, Hong Kong, Japan, Sri lanka, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand and Mongolia.

In India, the channel is available on all direct broadcast satellite service provider as well as cable television operators. http://ftv.co.in/

In China, the channel is distributed online via Koolanoo Group who own the Internet rights exclusively for the region. It is widely broadcasted on multiple online channels pplive, 360Ftv.com, Shimao.tv and various others via the Koolanoo Group (www.KGIM.com)

Belgium [edit]

In Belgium the channel is available on Belgacom TV, Telenet and VOO.

Brazil [edit]

Released with August 6, 2007, Fashion TV Brasil by Turner Broadcasting, in 2011 the company terminated the contract with its owner, giving rise to Glitz*.^[4] The company BoxBrazil TV relaunched the channel in the country in September 2012^[5] in the operators Sim TV, TVN and ViaCabo.^[6]

Czech Republic & Slovakia [edit]

In Czech Republic and Slovakia, the channel is available on the UPC, O2TV, Orange, Magio, T-Systems, RioMedia, Slovanet etc. For more information see the official webpages http://www.tvfashion.cz/index.php

Italy [edit]

In Italy, FashionTV is available on SKY Italia channel 489.

Israel [edit]

In Israel, FashionTV (ערוץ האפנה) is available on HOT channel 96 and on yes channel 67.

The Arab World [edit]

FashionTV Arabia is broadcasting free-to-air, from DTH NileSat satellites located at 7.0°W, and on Eurobird 2.

FashionTV Europe is also available for the Arab World broadcasting via satellite, free-to-air on HOT BIRD at 13° East and pay-TV networks such as Orbit Showtime. FashionTV and FashionTV HD are also available on E-Vision Cable TV & Multimedia platform in theUnited Arab Emirates.

New Zealand [edit]

In New Zealand, FashionTV is available on SKY Network Television channel 066. In November 2004, FashionTV was dropped from SKY Network Television due to a dispute over FashionTV wanting subscriber revenue.^[7] This dispute was settled in early 2005, with the channel relaunching on April 18.^[8] On May 11, 2011, FashionTV was once again dropped from Sky.^[9]

North America [edit]

It is now available on wireless television providers MobiTV and Sprint TV; However, FashionTV is not available on any cable or satellite television service in North America as of August 2011. It has also been removed from FTA (Free To Air) as of September 2011. FashionTV can be watched live in North America only on their website: www.fashiontv.com

Pakistan [edit]

FTV launched in Pakistan with a partnership with the ARY group.

Portugal [edit]

In Portugal, FashionTV is available on AR Telecom, Bragatel (channel 45), Meo (channel 101), TVTel (channel 54) and ZON TVCabo(channel 73).

Philippines [edit]

In the Philippines, the channel has been available on SkyCable on Channel 86, Cablelink Channel 62 since January 28, 2008 and selected cable affiliate in the Philippines. Some selected cities and provinces they used two feeds both FashionTV Asia over AsiaSat 3 and FashionTV India & SE Asia over Thaicom 5 feeds including FashionTV HD which already air soon. FashionTV was formerly carried by Destiny Cable which has since replaced it with another fashion channel.

Qatar [edit]

Qatari viewers are only able to watch the channel via an Orbit Showtime subscription. FashionTV's future in Qatar is questionable, as in 2007, certain conservative religious authorities in the country have condemned it due to the sometimes nude content. Since it is only available via a satellite subscription, however, their movement seems to have lost momentum.

Serbia / Southeastern Europe [edit]

Serbian version of FashionTV called FashionTV SEE (FashionTV South East Europe) was launched on 24 November 2008. It is also broadcast in Slovenia, Croatia, Bosnia and Herzegovina, Montenegro and Macedonia via their local cable TV providers and DTH platforms. 30% of production is made by local production.

United Kingdom [edit]

British viewers were able to watch the channel via Sky until November 18, 2004. The channel had been carrying trailers warning that it would soon be available in the UK as a standalone subscription channel. The channel returned to its original Sky channel in April 2005 as part of Sky's Basic subscription package, apparently having dropped its original plans. Beginning in the autumn of 2005 the channel added several minutes of British commercials per hour on its UK service, apparently sold through Sky, in addition to its two international ad breaks per hour. The channel was FTA on Sky's EPG on channel number 261, in the Lifestyle and Culture block, until it was removed on 2 July 2010.

United States [edit]

As of September 2011, FashionTV is not available on any Satellite, FTA (Free to Air) or Cable Carrier. It can only be accessed in the USA through FashionTV's website:www.fashiontv.com

Thailand [edit]

FashionTV Thailand was recent broadcasting free-to-air from THAICOM 5 at 78.5°east. The same satellite where FashionTV India was located in same signal and broadcast. However the channel was immediately off the air. Thailand viewers can still watch in the presence both FashionTV Asia and India Feed. This channel is currently available in True IPTV in Thailand.

Turkey [edit]

FashionTV is available on D-Smart channel 56.

Defunct channels [edit]

Latin America [edit]

Main article: Glitz* (TV channel)

FashionTV started their Latin American version, FashionTV Latin America, FashionTV Brasil, in late 2001, in association with Claxson, and in late 2006 it was acquired by Time Warner-owned Turner Broadcasting. The Latin American version was their oldest overseas channel. These channels aired a significant amount of original programming, as well as acquired programming such as The Fashion Show, Running in Heels and Iconoclasts. After the license agreement to use the "FashionTV" brand ended, the channel was replaced on May 1, 2011 with Glitz*,^[10] which retained most of the FTVLA/FTVBR programming. The company BoxBrazil TV relaunched the Fashion TV Brasil in Brazil in September 2012.^[5]

Other FashionTV Channels [edit]

F MEN: FashionTV Men's Channel [edit]

F:MEN logo

Note: This channel is a men's fashion channel.
FashionTV has another second channel in its FashionTV family called F MEN, formerly a 30-minute block of FashionTV itself. F Men is now a 24-hour men's fashion channel dedicated to men's fashion designers, runway collections, male models and lifestyle. Segments feature international Fashion Weeks, Swimwear, Lingerie, Designers, First Faces and Backstage Passes. The F MEN channel is available via satellite in Europe and North Africa on HOT BIRD 3 (now HOT BIRD 8) as well as in Asia. In Asian it was seen via satellite on AsiaSat 3, followed two years later by THAICOM 3 (But now THAICOM 5) and it was moved and better signal and satellite to PanAmSat PAS 8 (Now Intelsat 8) (There are two frequencies in one satellite in PAS 8 before, but only one frequency remaining. However the second frequency left on January 1, 2008.). Presently F MEN is previously available in Asia, Australia, Pacific Region, and America after the successful launching in Europe. Also the channel was seen in India and Russia via satellite ABS 1 (Currently returning this satellite before then left again the signal). In Asia F MEN is previously available in Hong Kong in Cable TV Hong Kong. F.Diamond Club members may also watch a broadband Internet version of the live F Men programs for a small monthly fee. And other satellite feed are: Eutelsat W5, Eutelsat W2 and Intelsat 805 are both free to air signals before but immediately scrapped.

FashionTV HD [edit]

FashionTV HD
Logo of the Fashion TV HD.
Launched	October, 2008
Language	English
Website	www.fashiontv.com
Availability
Satellite
Dish Network(United States)	no longer available to Dish Network
DishHD Asia(Taiwan)	Channel 375
Digiturk (Turkey)	Channel 394
Cignal Digital TV(Philippines)	Channel 124
Cable
UPC Poland	Channel 121
First Media (Indonesia)	Channel 303
SkyCable(Philippines)	Channel 180
IPTV
UniFi (Malaysia)	Channel 143

In October 2008 FashionTV launched a new channel entirely in HD. FashionTV HD delivers an outstanding picture and sound quality, with richer and more natural colors. FashionTV HD presents new programs on lifestyle, top designers and exclusive fashion from all over the world. FashionTV HD broadcasts 24 hours and 7 days a week in true HD which enhances the famous look & feel of FashionTV. Michel Adam, President of FashionTV, said that “After many years of preparation,we are very happy to launch FashionTV in High Definition. As the market demand for HD is growing, FashionTV is the first to launch a global fashion and lifestyle channel and this will strengthen our position as a key media player around the globe". FashionTV HD can be received in Asia, Australia, Europe, North America, Middle East and Africa via Asiasat 2, EuroBird 9, and Galaxy 19 satellites.

FashionTV.com [edit]

FashionTV relaunched its official website www.fashiontv.com in 2005, broadcasting FashionTV and F.MEN live, thematic channels and a Video on Demand service to its F.Diamond Club (f.Club) members for a monthly fee.

f.Mobile [edit]

In September 2009, FashionTV expanded its business to mobile phones by creating mobile portal called “f.mobile” available worldwide on m.fashiontv.com. Visitors of f.mobile are able to read articles, but also to purchase and download multimedia content, including videos and photos. Content offered on f.mobile can be downloaded on mobile phone directly from m.fashiontv.com and it’s supported in more than 50 countries via preferred mobile operators.

f.Diamond [edit]

In 2007 FashionTV bought a cruise liner, named f.diamond, on which fashion shows, parties and events are hosted. Initially rumored to be a temporary 'stunt', renting a ship to boost ratings, these were quickly refuted after massive alterations to the ship's interior had been made. Currently many of the cruise liner's VIP events are also strongly featured in FashionTV's broadcasts.

On January 28, 2009, due to a lack of security crew and permissions, the ship was blocked by the Capitaneria (Civil Navy Police) inGenoa, Italy.

Competitors [edit]

Its primary competitors are Runway TV, Bravo, Fashion One, and Style Network.

References [edit]

1. ^ "AUSTAR News, About AUSTAR - AUSTAR Television". Retrieved 2012-02-03.
2. ^ "#Fashion-TV-Channel". Retrieved 2012-02-21.
3. ^ "From a million viewers to liquidation Local Business". Retrieved 2012-02-21. Text "goldcoast.com.au" ignored (help); Text "Gold Coast, Queensland, Australia" ignored (help)
4. ^ "Canal de moda Fashion TV chega ao Brasil em agosto". Universo Online. August 6, 2007. Retrieved January 29, 2013.
5. ^ ^a b Parente, Edianez (June 5, 2012). "Canal Fashion TV retorna via BoxBrazil TV". Tela Viva. Retrieved January 29, 2013.
6. ^ "Sim TV carregará canais da Box Brazil". Tela Viva. October 29, 2012. Retrieved January 29, 2013.
7. ^ "FashionTV hopeful of Sky return - Tech News - Digital Spy". Retrieved 2012-02-02.
8. ^ "FashionTV rejoins Sky EPG - Tech News - Digital Spy". Retrieved 2012-02-02.
9. ^ "Sky drops FashionTV (again!)". Retrieved 2012-02-02. Text "Fashion TV" ignored (help); Text "Rants" ignored (help); Text "Throng" ignored (help)
10. ^ FashionTV changes its name and becomes Glitz

External links [edit]

• Official website
• Corporate homepage
• FashionTV's channel on YouTube
• FashionTV on Facebook
• FashionTV on Twitter